Premium Sydney printing company, Rawson Print Co., in collaboration with TV chef and author, Fast Ed (Halmagyi), Leah Halmagyi and Lindsay Smith from Eleven Eleven Design produced this commemorative cookbook.
The book is the product of a one-off get-together between Ed and RPCO. On a balmy Tuesday, as the sun set over the harbour, 200 guests gathered at Circular Quay’s Cruise Bar to celebrate the unveiling of a new name and new identity for the company formerly known as Rawson Graphics.
Themed around the concept of quality, the event drew a connection between fine food and fine print, and saw Ed, an advocate of the finest things, take to the stage to cook his signature chimichurri rib eye. With a spectacular Sydney skyline as a backdrop, he then called on Rawson Print Co.’s three partners, Lachlan Finch, Andrew Price and Shane Wildash to show off their plating skills.
According to Lachlan Finch, food and printing make a perfect pair. “There are a lot of commonalities between fine food and fine printing,” he said.
Both offer a lovely sensory experience – for print that means the scent of paper, the textures, the colours. It’s enjoyable, and that’s what we’re about, creating an experience our customers can enjoy from beginning to end.
“As a craftsman and artist who shares our passion for the finest things, Fast Ed was a natural partner for our event. A kindred sprit, he celebrates the finest ingredients, techniques and traditions and we wanted to share this connection by not only inviting Ed to be a part of our launch, but also by working with him to create a commemorative cookbook for the event,” he said.
For Fast Ed, best known for his regular appearances on Network 7’s Better Homes and Gardens, the party was something of a homecoming. “I worked at the Cruise Bar back in the 90s, so for me it holds many memories,” said Ed, adding, “It was a true pleasure to work with Rawson. I know how important it is to combine excellence and creativity, and that’s the precise quality I see in Rawson Print Co.”
Filled with 14 exclusive recipes, the book shows off Ed’s fantastic cooking in all its glorious colour. A beautiful book, as cookbooks should be, it also shows off the skill and artistry of Rawson Print Co., with exquisite paper stock showcasing the latest print embellishments.